CES 2022: Qualcomm press briefing drives growth in four key tech sectors
At CES 2022, Cristiano Amon explores the four main approaches to Qualcomm’s Snapdragon roadmap.
These four technology concepts include 5G wireless performance, automotive performance enhancements, Metaverse XR glasses, and next-generation Arm PC processors. Qualcomm aims to bring Snapdragon Arm technology to Windows PCs through numerous collaborations including Lenovo, Microsoft, Asus, etc. Nearly 200 companies, such as T-Mobile, Verizon, Cisco, etc., are testing or deploying Windows on Snapdragon devices.
Qualcomm is also advancing its chipset production in Metaverse areas with a custom Snapdragon AR chip. Microsoft is working with the tech company to develop an eyewear specification running on integrated software through the two partners. These lightweight AR and VR glasses will use both Microsoft’s Mesh and Snapdragon spaces to expand the metaverse concept.
In terms of 5G wireless connectivity, Qualcomm is vying to bring wireless fiber globally through a long-term focus. Qualcomm considers 5G and mmWave to be “a universal last-mile technology”. The company is also working with AT&T for, as AT&T CEO Jeff McElfresh puts it, 5G wireless fiber “connecting homes and businesses” through “direct access to broadband.”
(Photo: Ryan Epps)
Qualcomm is also looking to reinvent automotive concepts with a Snapdragon digital chassis, which will be both multi-level and multi-generational, as well as open and scalable. The company is working with Volvo and Honda to redefine 21st century driving.
Volvo and Qualcomm plan to integrate Snapdragon technology into their SUV, which will be released later this year. Qualcomm is bringing Snapdragon to vehicles through an AI cockpit platform with Honda. These builds with Honda will also be available later this year.
Qualcomm is also bringing exciting technology insights into daily driving with in-cab capabilities such as electronic rear-view mirrors for blind spot reduction, an overhead display and more to enhance automotive form safety.
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